Millions of Kids Give Back during Club Penguin’s Annual Holiday Drive
21 Billion Virtual Coins Donated to Unlock $1 Million USD in Donations
Disney Club Penguin players made real world change this holiday season by donating their virtual coins to the annual Coins for Change drive. During the month of December, kids were encouraged to donate the coins that they earned playing games in Club Penguin to ‘unlock’ the funding of real-world projects that will share a $1M USD contribution from Disney and Club Penguin.
Thanks to the generous virtual coin donations from millions of players, Club Penguin will be providing funds to build schools, playgrounds and libraries, and to protect endangered animals and their habitats. Players from 193 countries participated in Coins for Change this year, donating more than 21 billion coins to fund the following projects:
- Schools (Ethiopia, Nicaragua, China): Through partnerships with organizations such as Free The Children and imagine1day , Club Penguin funds the construction of schools and classrooms, helping children get an education.
- Libraries and Reading Spaces (Democratic Republic of Congo, Ethiopia, India): Club Penguin works with Free The Children and Partners in the Horn of Africa to provide books, training and information. These libraries supplement the basic education program by encouraging kids to read and learn on their own.
- Playgrounds (U.S., UK, Haiti, Afghanistan, Argentina) With KaBOOM!, Club Penguin is building playgrounds and supplying Imagination playgrounds around the world. With Playground Builders, Club Penguin constructs playgrounds for children affected by war. These efforts provide jobs and bring money into local economies.
- Animal Homes for more than ten different species (Argentina, India, Nepal, Russia, Peru, Chile, Bolivia, Brazil, Colombia, Mozambique, Democratic Republic of Congo, Uzbekistan, Zimbabwe): With organizations such as the Global Penguin Society, Wildlife Conservation Network and Rare, Club Penguin directly supports the protection and conservation of over ten animal species. Our partners use science management, field research and community education to help promote and protect endangered animals.
Through programs like Coins for Change, Club Penguin has contributed more than $12 million USD since 2007 to projects around the world, further raising social consciousness, inspiring and activating the 200 million players who take part in the online community.
If you don’t already have an child in your house playing Club Penguin, check it out! My kindergartner is now safely on this social media game moving her waddling pink penguin around. In just the past few days, we have discussed the sport of skiing, icebergs, penguin habitats and igloos. Be sure to sign up, for free, and check it out yourself!
Disclaimer: In exchange for this post, we were given a years membership to Club Penguin and coins to use.